Learn How to Establish Yourself as an Authority in Your Industry

There was a great article in Forbes magazine, that talks about the key to success online and in socal media. When users search for your products or services they are looking to find an Authority to help them.  If given the choice between two business a user will always buy from the one perceived as an Authority. This is usually done by creating looks of different type of content on an indepth niche.

Watch the Video below – See how not to act when trying to be an Authority.

Here are the 15 points to becoming an Authority in your Industry:

Internet Usage on Smartphones Continues to Grow Rapidly

Google conducted a study of cell phone users in the US, the UK, France, Germany and Japan and found that globally, smartphones are on the rise. Not a big surprise to anyone in the mobile marketing industry.

The UK had the highest concentration with 45%, up 15% from the first half of 2011.

The US is looking at 38% and Japan is the lowest with only 17%.

While the grandfather of Smartphones,  Japan has the highest percentage of daily internet usage on the smartphone.

Germany has seen the largest increase in the mobile web usage from the start of year as compared to results at the end of the year.

If this doesn’t excite you about the Mobile Marketing, you need to check your pulse. enjoy!

US Mobile Ad Spending is Growing Faster Than Predicted

More great news for the mobile marketing industry, analysts are now saying they actually underestimated.  This almost never happens, most industry forecasts are full of hype.

eMarketer writes about mobile ad spending in the US.

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

The chart below shows growth will be strong for quite some time.