Patrick Wagner - Online Marketing Strategy since 1994

Patrick Wagner first made a name for himself in 1994. In the first days of the Internet’s popular emergence, he created a successful web design company called RapidTraffic. By 1998, the success of RapidTraffic had lead to the creation of an online affiliate marketing program with hundreds of active affiliates around the world. Two years later, Patrick was once again on the verge, this time founding “The Linux Experts”, a company that counted the Canadian government (Bruce Nuclear Power) among its clients.

After the dot.com bust, Patrick started IDMG.org. This company proved a means of consolidating all the experience he had amassed so far, not to mention his great internet contacts. Patrick continued to play an important role in the Canadian Internet space as CTO of Clickhouse, a publically traded Canadian online marketing company and by 2002, he was working as CTO for AbovetheFold.net, one of the first companies online to share videos and content funded by the sale of commercial advertising space, a path YouTube is taking. As CEO of IDMG.Org, Patrick has expanded the company’s scope, working with many of Canada’s most successful advertising agencies such as MacLaren McCann and boutique agencies to bring about meaningful and highly successful online campaigns to many clients like, GM, Tylenol, ING DIRECT, RIM, and Unilever.

Most recently, the company has been working with a green strategic branding agency called Change. Their focus is applying affective green brand strategies for top brands & clients. Patrick has been overseeing efforts online and developing innovative ways to measure the full cost for the environmental footprint of online communications.

IDMG is also working on a software program called Listenomics, which will allow users to monitor what is being said about them or their brand via a whole host of online channels. Although the technology is in its infancy, Listenomics.com will be a great way to provide a metric data reporting the effectiveness of TV and other ad forms and your brand’s rise & fall in popularity on the web.

As an avid entrepreneur, Patrick is always in startup mode, whether it’s finding or creating the latest cutting edge technologies online, and he is always keen to share his experience to help educate others. Visit www.patrickwagner.com for more information about his range of books and upcoming speaking engagements on Internet Strategy and Marketing.

Patrick Wagner
IDMG.Org - SEO Specialist & Internet Strategy since 1994 - author of the "A to Z Guide to the SEO World" book
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