More great news for the mobile marketing industry, analysts are now saying they actually underestimated. This almost never happens, most industry forecasts are full of hype.
eMarketer writes about mobile ad spending in the US.
The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.
The chart below shows growth will be strong for quite some time.
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