How Will Google Randomizing Its Search Results Affect You?
Not only will they not be instantaneous, but the immediate response may not be accurate!
It appears that Google is making changes again, or at least preparing for more changes.
They recently applied for a patent that uses some concerning language, especially to businesses that are currently benefiting from high rankings in Search Engine Results Pages (SERP). The patent implies that SEO changes to your website will not necessarily be instantaneous.
Google has stated in their patent that there may be a time-based delay during transition that could result in a negative, random, and/or unexpected response during the transition from the old rank to the new target rank. That means if a company currently holds the sixth position and they have created quality, keyword-rich content to boost them up to third or fourth position, Google may not make the change until they can confirm that the content has real value.
