How Will Google Randomizing Its Search Results Affect You?
Not only will they not be instantaneous, but the immediate response may not be accurate!
It appears that Google is making changes again, or at least preparing for more changes.
They recently applied for a patent that uses some concerning language, especially to businesses that are currently benefiting from high rankings in Search Engine Results Pages (SERP). The patent implies that SEO changes to your website will not necessarily be instantaneous.
Google has stated in their patent that there may be a time-based delay during transition that could result in a negative, random, and/or unexpected response during the transition from the old rank to the new target rank. That means if a company currently holds the sixth position and they have created quality, keyword-rich content to boost them up to third or fourth position, Google may not make the change until they can confirm that the content has real value.
Now that we have put a good dent into 2013, it is time for some retrospection on how Search Engine ranking changed in 2012 and where it is headed for the remainder of this year.
Search Engine Ranking Changes in 2012
Last year was a tough year for SEO experts due to drastic changes in Google’s algorithms, including the numerous updates to Panda and the introduction of Penguin.
In 2012, Google started to put more emphasis on dropping the ranks of low-quality websites by distinguishing between content that adds real value and content that has been posted only for SEO purposes. The same went for paid links and over-use of anchor text. Companies who engaged in devious tactics (aka. link schemes) that did not meet Google Panda and Penguin standards saw their ranking disappear without warning.
Another change in 2012 was Google’s Disavow Link tool, which was launched in response to negative Search Engine Optimization (SEO). It allowed webmasters to locate indicate which back links Google should disregard when evaluating links on their website. Search Engine specialists how to learn how to reinvent their strategies to please Google’s new rules.
Now, let’s put 2012 behind us and get ready for 2013! Read more
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